English | 一橋大学商学部・大学院経営管理研究所データ・デザイン研究センター

April 30, 2021: We conducted a press release on the development and research of common evaluation methods for design organizations.
April 1, 2021: We have started work for the Ministry of Education, Culture, Sports, Science and Technology “Mathematical, Data Science, AI Education Program Certification System”.
July 3, 2020: Data Design Research Center joins with new researchers and adds new research topics.
April 30, 2020: Survey conducted of business people on “design thinking and design management.”
April 24, 2020: First research meeting held.
March 1, 2020: Data Design Research Center lab established at Chiyoda campus.
January 6, 2020: Press release issued on establishment of the Hitotsubashi University Data Design Research Center.

The evolution of AI, IoT, and other new technologies has created the need for a new breed of managers. The future will require that we educate more entrepreneurs capable of creating new value in this new era and promote research in new fields to a greater extent. Hitotsubashi University has assembled a body of knowledge on design thinking and design management as well as informatics for big data, social data, and other data sets. In the Data Design Research Center’s activities, we aim to combine these perspectives and foster design innovation.

Hitotsubashi University is preparing to launch a cross-faculty education program (data design program) in April 2021 that integrates the perspectives of informatics, including data science, as well as design thinking and design management. In addition to developing education programs that contribute to the betterment of society, the Data Design Research Center serves as an institution traversing faculties and graduate schools, conducting research on platform businesses and the formulation of standard KPIs for design management.

Yuichi Washida: (Director: Professor at School of Business Administration: Innovation Studies, Studies for Management by Design)
Tomoyuki Shimanuki: (Co-director: Professor at School of Business Administration: Organization Studies, Human Resources Management Studies)
Naohiro Shichijo: (Professor at School of Business Administration: Information Science, Engineering)
Haruaki Fukuda: (Associate Professor at School of Business Administration: Cognitive Science, Information Science)
Daisuke Miyakawa: (Associate Professor at School of Business Administration: Econometrics, Data Science)
Daisuke Yokouchi: (Associate Professor at School of Business Administration: Data Science, Econometrics for Finance, Studies of Statistics Software)
Tohru Yoshioka Kobayashi: (Lecturer at Innovation Research Center, School of Business Administration: Intellectual Properties)
Kazufumi Nagai: (Professor at Department of Integrated Design, Tama Art University, President at HAKUHODO DESIGN: Design Studies)
Hajime Oda: (Associate Professor at Faculty of Economics, Kokugakuin University: Studies of ICT Platform Services)
Nanami Furue: (Assistant Professor at School of Management, Tokyo University of Science: Innovation Studies, Design Research)
Rui Mao: (Doctoral Candidate at School of Business Administration: Studies for Management by Design)
Masakazu Okano: (Market Research Director at Twitter Japan)
Toshikazu Shinohara: (Chief Director of Human Centered Design Organization)

The Data Design Research Center’s policy is to advance research predominantly on the following five themes.

Theme 1：

Research on Formulation of Standard KPIs for Design Management: Research is carried out on the standardizing and verifying the effectiveness of KPI measurement methods for design organizations which are based upon 360-degree stakeholder surveys.
In addition, research seeks to gain a better understanding of the actual state of design-related business in the public sector and relevant solutions to social issues. (Grant-in-Aid for Scientific Research (B) Grant Number 20H04471)

Theme 2：

Ministry of Education, Culture, Sports, Science and Technology "Mathematical, Data Science, AI Education Program Certification System"

Theme 3：

Advanced creative human resources basic program development: How can we educate people who have no knowledge or interest in design so that they can understand design?
A program by Professor Kazufumi Nagai of Tama Art University to answer this question. In addition to the basic design by experts on various designs, the latter half consists of the application of design by practitioners. Now that creative human resources are required, the first step is to understand design literacy and the possibilities of design. Design in this lecture refers to the overall act of designing the entire product / service and its user contact points. The reason why it is necessary to learn design is that the value for users changes depending on attractive products and services, and profitability and corporate management are greatly affected. Design is also important for creativity education to come up with new businesses.

Theme 4：

Diffusion research of "design thinking" as a method: "Design thinking" is not just a method. However, on the contrary, there is also an aspect that the number of people who understand deep concepts will increase by daring to spread it widely as a method. Research will be conducted on the development of various teaching materials and the development of a certification system for method understanding in collaboration with the HCD-Net.

Theme 5：

Research on SNS platforms and media consumption: SNS platforms such as Twitter have already become indispensable media for consumers. Explore the relationship between SNS platforms and media consumption from the perspective of data science.

On a bimonthly basis, the Data Design Research Center holds research report and study forums led by Hitotsubashi University researchers, graduate students in addition to researchers from participating companies and others.