一橋大学

DATA DESIGN RESEARCH CENTER

一橋大学 商学部・大学院経営管理研究所 データ・デザイン研究センター

The 1st International Workshop on Data & Design Education and Practice

English Top

Aim & Scope

In today's rapidly evolving industrial landscape, data-driven design stands as a transformative force, shaping innovation and directing the trajectory of technology and business. With the unprecedented growth in data collection and analytics capabilities, our ability to harness this data has never been more critical. We find ourselves on the brink of a new era, where data-driven design transcends mere buzzwords, becoming a pivotal tool for catalyzing positive change.
As an adjunct workshop of the 19th International Conference on Persuasive Technology, our event serves as a complementary platform to the main conference, focusing specifically on the synergy between data-driven design education and behavior change. We will present case studies and best practices of data-driven education programs and its current and potential applications on driving meaningful change. Our goal is to provide a forum where researchers, designers, and industry leaders can converge, exchange insights, and chart a course toward a future where data-driven design becomes a catalyst for transformative habit and behavior change.

The scope of the workshop includes, but is not limited to the following topics:

  • Data-driven design education program development and practices.
  • ICT-based industrial and public space design for personalization, tailoring, goal setting, feedback monitoring.
  • Design for Computer-Human interaction (including UI and UX design) for habit formulation.
  • Design thinking and its applications in the smart city domain for group and individual behavior change.
  • Design thinking and its applications on product development for habit formulation.
  • Designing AI and AR service for behavior and lifestyle changes.
  • Related Topics: While the above themes are central, we also invite contributions on closely related topics that explore the use of data and design in influencing behavior positively.

Call for papers

We encourage submissions in Three categories:

  1. Research papers (up to 6 pages, excluding references)
  2. Work-in-progress papers (up to 4 pages, excluding references)
  3. Hands-on session proposals※ (up to 4 pages, excluding references)
    ※ A hands-on session involves practical, interactive activities where participants actively engage in learning and applying concepts, fostering experiential understanding of the subject matter. The accepted hands-on session will be assigned a 60-120 minutes timeslot.

The authors should prepare their manuscripts following the LNCS format (https://www.springer.com/gp/computer-science/lncs/conference-proceedings-guidelines) and submit through easychair submission page (https://easychair.org/conferences/?conf=ddep2024).
All the submissions will be reviewed by at least two reviewers. Accepted research papers and work-in-progress papers will be published via CEUR Workshop Proceedings. https://ceur-ws.org/

  • LNC template
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Important dates

The key dates of the workshop are as follows:

  • Submission due: February 29th, 2024
  • Notification: March 14th, 2024
  • Camera-Ready version due: March 20th, 2024
  • Workshop: 10th April 2024
  • Main conference: 11-12th April 2024

Keynote speakers

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    Prof. Yuichi Washida

    Professor, Graduate School of Business Administration, Hitotsubashi University (Director, Data Design Research Center)

    His specialties are marketing and innovation research. Graduated from Hitotsubashi University School of Commerce in 1991. He joined Hakuhodo Inc. and engaged in consumer research and technology dissemination research at the Marketing Department, Lifestyle Research Institute, and Innovation Lab. In 2008, he completed the doctoral program at the University of Tokyo Graduate School of Arts and Sciences. In 2011, he became a member of the Graduate School of Commerce, Hitotsubashi University.

    Speech title : Data & Design Education in Management Studies

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    Prof. Minyuan Ma

    Head and professor of Art center, National Cheng Kung University, Taiwan
    Min-yuan Ma (Ph.D.): He is a professor in the Department of Industrial Design at National Cheng Kung University (NCKU) in Taiwan, and currently serves as the Head of the Art Center at NCKU. His academic research focuses on the methodology for Kansei Engineering and Miryoku Engineering to enhance the Kansei experience for users and drive product innovation. In recent years, he has successfully integrated human-oriented Kansei research into Design Thinking education and spearheaded Multidisciplinary innovation initiatives.

    Speech title: From Design to Design Thinking: Enhancing Soft Skills in Education

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    Dr. Michael Björn

    Head of Research Agenda at Ericsson Consumer & IndustryLab, and Research Fellow ICT Market Foresight at Ericsson Research. His research interests include the impact of AI and XR.
    He has also been adjunct professor at the Lund University School of Economics and Management, is a music journalist at UK magazine Shindig and a novelist with two published works of fiction.

    A recent co-authored paper is Getting AI Implementation Right: Insights from a Global Survey, published in California Management Review.

Organizing and program committees

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    Prof. Yuichi Washida,
    Hitotsubashi University

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    Prof. Minyuan Ma,
    National Cheng Kung University

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    Dr. Michael Björn, Ericsson

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    Asst. Prof. Nanami Furue,
    Hitotsubashi University

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    Asst. Prof. Wenzhen Xu,
    Hitotsubashi University

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    Ms. Ai Higo,
    Hitotsubashi University

application/contact

Hitotsubashi University Data Design Research Center https://hddrc.net/en/