In today's rapidly evolving industrial landscape, data-driven design stands as a transformative force, shaping innovation and directing the trajectory of technology and business. With the unprecedented growth in data collection and analytics capabilities, our ability to harness this data has never been more critical. We find ourselves on the brink of a new era, where data-driven design transcends mere buzzwords, becoming a pivotal tool for catalyzing positive change.
As an adjunct workshop of the 19th International Conference on Persuasive Technology, our event serves as a complementary platform to the main conference, focusing specifically on the synergy between data-driven design education and behavior change. We will present case studies and best practices of data-driven education programs and its current and potential applications on driving meaningful change. Our goal is to provide a forum where researchers, designers, and industry leaders can converge, exchange insights, and chart a course toward a future where data-driven design becomes a catalyst for transformative habit and behavior change.
The authors should prepare their manuscripts following the LNCS format (https://www.springer.com/gp/computer-science/lncs/conference-proceedings-guidelines) and submit through easychair submission page (https://easychair.org/conferences/?conf=ddep2024).
All the submissions will be reviewed by at least two reviewers. Accepted research papers and work-in-progress papers will be published via CEUR Workshop Proceedings. https://ceur-ws.org/
The key dates of the workshop are as follows:
Professor, Graduate School of Business Administration, Hitotsubashi University (Director, Data Design Research Center)
His specialties are marketing and innovation research. Graduated from Hitotsubashi University School of Commerce in 1991. He joined Hakuhodo Inc. and engaged in consumer research and technology dissemination research at the Marketing Department, Lifestyle Research Institute, and Innovation Lab. In 2008, he completed the doctoral program at the University of Tokyo Graduate School of Arts and Sciences. In 2011, he became a member of the Graduate School of Commerce, Hitotsubashi University.
Speech title : Data & Design Education in Management Studies
Head and professor of Art center, National Cheng Kung University, Taiwan
Min-yuan Ma (Ph.D.): He is a professor in the Department of Industrial Design at National Cheng Kung University (NCKU) in Taiwan, and currently serves as the Head of the Art Center at NCKU. His academic research focuses on the methodology for Kansei Engineering and Miryoku Engineering to enhance the Kansei experience for users and drive product innovation. In recent years, he has successfully integrated human-oriented Kansei research into Design Thinking education and spearheaded Multidisciplinary innovation initiatives.
Speech title: From Design to Design Thinking: Enhancing Soft Skills in Education
Head of Research Agenda at Ericsson Consumer & IndustryLab, and Research Fellow ICT Market Foresight at Ericsson Research. His research interests include the impact of AI and XR.
He has also been adjunct professor at the Lund University School of Economics and Management, is a music journalist at UK magazine Shindig and a novelist with two published works of fiction.
A recent co-authored paper is Getting AI Implementation Right: Insights from a Global Survey, published in California Management Review.
Hitotsubashi University Data Design Research Center https://hddrc.net/en/
